CBODN 'In The Know' Book Discussion - Virtual Session Only
Topic: Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Jay Heinrichs
Description: This session is an interactive discussion around the key principles and applications of “Changing on the Job.”
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action, as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:
- The Eddie Haskell Ploy
- Eminem’s Rules of Decorum
- The Belushi Paradigm
- Stalin’s Timing Secret
- The Yoda Technique
Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
Facilitator: Jerry Edgley
Bio: GERALD (JERRY) EDGLEY MBA AND MURP, PCC
Jerry is an ICF (International Coach Federation) credentialed Leadership/Executive Coach (ACC) with more than 40 years of federal government and commercial consulting experience working at an array of leadership levels within organizations. He is a recognized designer and facilitator of leadership and strategy processes for addressing technical and business issues facing senior leaders. Jerry has been a leader in developing and executing innovative programs to address organizational, management and business issues facing the federal government, associations/nonprofits and commercial organizations. Jerry has years of professional experience in leadership coaching and delivering practical solutions to help teams and individuals develop personally and professionally.
**Registration required in advance to help us design the best experience for on-line participation. Thank You!
In-Person Venue: Not available for this month as the Book Discussion will only be held virtually.
Virtual Participation: Zoom link and/or dial-in info is included in the registration confirmation email.
Cancellation Policy: Event follows federal Office of Personnel Management policy and decisions. If federal government is closed, event will be canceled.